Project Description
Challenge: Excel approached us after experiencing significant dissatisfaction with their previous website management company, which failed to deliver on its promises. Excel felt neglected and frustrated due to a lack of responsiveness and support.
Our Approach: Understanding the urgency of the situation, we swiftly took action. The previous provider refused to release the website files, necessitating a quick transition. We promptly recreated Excel’s existing website content to ensure continuity as the old site was about to be taken down.
Solution Development: With the immediate needs addressed, we moved forward by developing a new website design in a staging environment. Over the course of two months, we meticulously crafted a fresh, modern design that reflected Excel’s brand and vision. Upon completion, the new website was launched, setting a higher standard for Excel’s online presence.
SEO Strategy: Post-launch, we initiated a comprehensive SEO strategy to realign Excel’s online visibility. This involved optimizing their website for local search terms and expanding their keyword reach beyond their primary city.
Results: Excel is now experiencing significant improvements in its local search rankings. Additionally, they are making remarkable progress in achieving higher visibility for broader keyword searches beyond their immediate geographical area.
Conclusion: By addressing Excel’s immediate needs and implementing a long-term SEO strategy, we have successfully revitalized their online presence and set them on a path to sustained digital growth.