Mobile is Here!
The number of smart phones, mobile devices and mobile web users are increasing at a very fast pace. You can ignore this demographic and hope the online (desktop and laptop) version of your web site is enough, or you can get an edge on the competition and begin to develop a mobile strategy.

Why a Mobile Strategy?
The statistics below are some good reasons to start to think about creating a mobile strategy.

1. There are an estimated 82 million U.S. mobile Web users. (Millennial Media)
2. 35% of U.S. adults have accessed the Internet using their phone. (Pew Internet)
3. 450 million smart phones are projected to be shipped in 2012 – more than notebook and desktop computers combined. (Brandanywhere and Luth Research)
4. One in two consumers would give preference to a brand that has a mobile site. (Brandanywhere and Luth Research)
5. 1/3 of U.S. women use the mobile web at least once a week. (comScore)
6. 12.3 million U.S. mobile users have clicked on a mobile advertisement and then went on to purchase an item on a mobile web site. (Lightspeed Research for mobileSQUARED)

What's involved?
To get started, businesses will have a custom web site specifically programmed for mobile devices. Some of the features for this type of site are to downsized images for faster loading, making the web site flexible for stretching to the different mobile device screen sizes (ipad, mobile phones and tablets) and simplifying navigation so it's easy to find and use. A mobile web site typically uses much of the same content as the full site with the objective of providing a service. Users are there to find something, not browse around causally. Once developed, a mobile web site is a great way to better serve mobile customers.

If you would like to get started with a mobile version of your web site, contact RB Web Development for a free estimate.